Evelyne Chetrite remembers the vivid colours of her childhood in Morocco, those which contrasted with the ochre earth of the villages and the simple yet elegant white caftans worn by her mother. She also remembers the piles of shirts, impeccably crafted by her grandfather in his Rabat shop. It was here that her love of clothing was born. Her move to Paris during her teenage years confirmed this initial enthusiasm, and her vocation began taking root in the streets of Paris.