Benetton Group is firmly projected into the international dimension, but it still maintains strong ties with its home area of Treviso and the Veneto region, particularly through the cultural activities of the Fondazione Benetton Studi e Ricerche, and a number of sports-centred projects. From its focus on rugby to the historic Formula 1 victories, the Group’s sporting ethos proposes not only competitive excellence, but also a social dimension of meeting, sharing and physical well-being, which amongst other things leads thousands of young people to take up sports each year.
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